We are a management company that takes a values-led approach to helping organisations realise their objectives. We focus on creating and managing intangible capital to develop innovative ways to succeed in the digital era.
When organisations have the mindset and the skills for innovation, they usually see something others miss – new opportunities right under their noses. The opportunities to offer something new (value innovation), in new ways (service innovation), or delivered differently to the market (business model innovation) come from looking at the business from the point of view of the customer (customer experience and design thinking).
Innovation is not invention. Inventing involves selected individuals working on ideas while everyone else carries on with their work. Innovation needs the whole team engaged because that is how concepts turn into results. Successful innovation depends on an organisation’s values and that starts with the leaders. A strong culture builds teams willing to turn the organisation’s capabilities (intangible capital) into brands that meet changing customer expectations in the digital economy. With well-led teams, the right culture and the right skills, innovations – even small ones – can go a long way to creating new enterprise value.
Founder, Elk Accessories
Founder, Cargo Crew